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HealthStay simplifies medical tourism by linking hospitals and international patients with a centralized AI platform. Our solution improves communication, automates workflows, and offers analytics for better patient management.

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Pivoting: A Strategic Shift for a Healthier Future in Medical Tourism


Healthstay.io award
Best UAE Homegrown Business

At HealthStay.io, we're on a mission to revolutionize medical tourism. Our journey, however, hasn't been a straight line. It's a testament to the power of adaptation and the unwavering pursuit of a vision that can truly make a difference.

 

HealthStay's story began with a personal experience. Our CEO, Sean Conaty, encountered a frustrating lack of transparency and efficiency when researching medical procedures abroad. Online channels were sluggish, opaque, and often unreliable, rife with fake reviews. This sparked the idea for a platform that would empower patients with a streamlined, trustworthy experience. We envisioned an AI-powered solution connecting them with the best healthcare providers, ensuring authenticity and simplifying the medical tourism journey.


Our initial focus was B2C – building a platform directly serving patients. Launched in November, it garnered interest and initial sales with providers. However, a crucial realization emerged. While patients faced challenges, the pain point was even more acute for hospitals. They were inundated with leads from various sources, often lacking the resources to manage them effectively. Manual processes, limited data management, and inefficient communication plagued their sales funnels.


This discovery triggered a pivotal moment: a shift from B2C to B2B. We recognized an opportunity to address a fundamental industry issue. Pivoting was a significant decision, requiring a six-month setback in development. Yet, the potential to revolutionize the entire ecosystem outweighed the initial challenge.

Building a world-class B2B SaaS solution demanded a new hero – Ciaran Reilly, our CTO. This full-stack developer, with over 12 years of experience, became a cornerstone of our transformation. He completely rebuilt our system, creating a two-pronged masterpiece:


  • Front-End: An Interactive Digital Shop Window – Powered by AI features, this interactive platform empowers hospitals to showcase their medical tourism offerings effectively. Patients can navigate treatment options with ease, while healthcare providers gain a powerful tool to monetize their services.

  • Back-End: A Customized Patient Management System – This AI-driven powerhouse streamlines operations for hospitals. It qualifies leads, automates the sales pipeline, and manages data seamlessly. This maximizes work efficiency and drives conversions.


The resulting product is a game-changer, and we're thrilled to announce pilot programs with three of the largest hospital groups in the UAE starting in June.

While pivoting meant revisiting our initial roadmap, it has also brought immense rewards. We've secured partnerships with leading healthcare groups in the UAE, including MOUs with hospitals and clinics across the UAE, KSA, and Turkey.

Our dedication to innovation has also garnered recognition. We were awarded "Best Homegrown Business" at the Mohammed Bin Rashid Innovation Fund for Cohort 7 – a prestigious achievement that validates our vision. Receiving this honor from a panel that included His Royal Highness Prince Khaled bin Alwaleed of Saudi Arabia further solidified our confidence in the transformative power of HealthStay.io.


We're not resting on our laurels. The coming months present exciting opportunities. Our pilots in Dubai will be a crucial test, showcasing the impact of our solution. Additionally, we'll be guest speakers at health tourism events in Turkey and KSA, advocating for the transformative potential of automation in medical tourism.

This journey has been a whirlwind of challenges and triumphs. Yet, through it all, one thing remains constant – our unwavering commitment to building a healthier future for medical tourism. We're excited to continue transforming the industry, one AI-powered solution at a time.



 

Healthstay.io award
Best UAE Homegrown Business


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